Technology has allowed small businesses everywhere to automate numerous chores. Doing tasks manually, the old-fashioned way, may be a time-honoured way at your small business but it may also be a waste of time! By adopting the various automated tools recommended in this article you will have more time to focus on the things that matter.Read More >
Employees are your most crucial asset;if your competition is trying to poach your staff, that means you’re hiring successfully.Read More >
An old adage states that 'the pen is mightier than the sword'. The idea is that what you write can have a tremendous impact on people. This is especially true today, as due to the addition of email to business letters and faxes, companies correspond with clients more than ever before. Correspondence reflects upon the competency of the company therefore whatever it is you are writing, you should always make it professional and polished.Read More >
Christmas can be a very busy time for small business owners. Sometimes work and social priorities can pile up and take you on a roller-coaster ride that never seems to slow down, eventually draining you of every jot of energy. But it need not be irremediably hectic if you navigate this busy time with a clear strategy that will allow you to accomplish what you need to and have fun too!Read More >
Canada’s own startup, Plasticity Labs, believes so and they are on a mission “to improve the experience of life and work for millions of individuals and the organizations where they work.”Read More >
If you’re reading this it may well be that you are or want to become a freelancer. Either you know what you want to freelance in or, as an entrepreneur, you have started already. At first sight freelancing full timemay seem like the dream job you always wanted. No more dealing with a boss, you will be your own boss. No more conforming to a strict 9-5, as a freelancing entrepreneur you can work your own hours. No more depending on others, you will now be responsible for your own success. But to be a successful freelancer it takes a lot more than knowing what you want to do. Here are some indispensable tips.Read More >
While some small business owners might not start thinking about goals until the end of the year, the most prescient professionals are thinking about this now, so that they will not overload themselves, and their staff, by trying to do everything at the last minute.Read More >
What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.Read More >
As a small business owner it may be advantageous to use advertising that appeals to feelings over branding that presents facts. You don't need a lot of capital to easily devise content that will have an emotional sway on your audience, andhave concluded that emotional advertising is the most effective form of publicity.
There are many preconceptions about businesses. One of these is that firms should only exist to make profits, as this is the best model for businesses. Notwithstanding, if you take a closer look at profit mandates these are not always positive; those in leadership roles may feel that operating a company with solely profit in mind entails much less choice over decisions and is not always the best for a sustainable future in line with personal goals and ethical considerations. This is where benefit companies come in; they offer a solution to this quandary by allowing firms to not only seek profits but also offer potential benefits to our planet.Read More >
Here are some common mistakes to avoid so you can create a narrative that connects with your audience.Read More >
Goals are an easy-to-use feature which are too often ignored. Most website owners focus on traffic, but translating that traffic into conversions should be your most important goal. Google offers many templates so that you can track goals. Go to Admin > Goals > New Goal to set up your first goal. Once this is done, you will not immediately have visible results, but over time you will be able to monitor your progress with graphs and other tools.Read More >
A/B testing, also known assplit testing, is the best method of improving your online promotional and marketing strategies for your small business. It consists of comparing various versions of a marketing webpage, app or paid search, display or remarketing ad to determine which one is more successful. A/B testing can make a vast difference in how effective your marketing efforts prove to be, hence saving you time and making you more money in the long run. You need to ensure the branded message you send out to your potential clients fits not only your small business's image but will also draw in customers. With A/B testing you can easily hone in on the most effective elements of your marketing piece to ensure your efforts are not in vain!
Start by identifying your key revenue drivers.These are the areas and channels that are the best at attracting and converting potential sales leads. Here's how to find them.Read More >
Insufficient capitalmay cause you to cut costs in areas where you should be devoting more funds. Here are the ways not having enough capital will hurt startups and what you can do to raise more money.