Here’s Why Business Founders Should Pay Themselves

As a business founder, it may be tempting to reinvest every dollar you make back into your startup. However this is not a wise idea. When business founders make the mistake of paying themselves zilch, anticipating that one day they’ll be able to suddenly draw millions when business is booming, they cause themselves nothing but trouble. The truth is that the magical day when business is booming may not come, especially if you plan to expand your business. There will no doubt always be bills to be paid, investments to make, new equipment to buy or staff to pay. Although for a while you may need to sacrifice your salary, you shouldn’t do so indefinitely. As a business founder you should pay yourself once your company has grown sufficiently. Here is why you need to start taking a salary.

Read More >

3 Tools for Generating Blog Content Ideas

Regularly producing blog posts and posting them on your website, then promoting them using social media has become an integral part of marketing for any successful business these days. If you own a website but don’t blog regularly you need to start, or if you started blogging but ran out of ideas and stopped, then you need to resume writing blog posts. Not being able to think of any good topics to write about is not an excuse. Of course everyone struggles with generating new ideas to write about, but nowadays there aretoolsto ensure you never run out of material for blog posts. Here are 4 amazing tools to help you write your blog posts.

Read More >

4 Tech Tasks Small Business Should Outsource

Outsourcing, when done right, can save a business time and money. By outsourcing the right tech tasks, your staff will have more time to focus on more important tasks, thereby improving productivity and profits. However not every tech task should be outsourced; if the wrong jobs are outsourced it could end up costing you more time and money rather than less. In order to work out which tech tasks you should outsource and which should stay in-house, read this article to find out more.

Read More >

5 Best Tips for Successful Facebook Contests

A successful Facebook contest is an excellent addition to your marketing strategy. It can bring manifold benefits to your business from increased engagement, new clients and boosting brand image just to name a few. But it takes careful planning and promotion to set up and guarantee that you get the impact you want. Here are some tips and tricks to ensure your Facebook contest has maximum impact.

Read More >

Impact of Ad Blockers on Marketing

Online marketing strategies, and the positional use of adverts on the web, have always been a key tool for businesses to promote their products, reach new clients and ultimately increase profits. Many businesses invest significant amounts in their online marketing schemes. However, ad blocking technology is becoming increasingly popular amongst Internet users, posing a major obstacle to online marketers. Advertisers spend significant amounts of money, time and energy to create, promote and implement online advertising, yet many are slow to react to this significant threat. Advertisers need to respond to this challenge, as ad blocking interferes with your marketing strategy by preventing ads from appearing, likely resulting in financial losses. This article will explore what measures advertisers have taken to mitigate the impact of ad blocking.

Read More >

Small Business - 5 Year End Financial Tips

If you want the year ahead to be a success, it’s important to gauge where your small business stands financially as the year comes to a close and to build on improving your weaknesses and harnessing your strengths. These small business year end financial tips will ensure that your transition into the next year is smooth and that you are ready to reap success.

Read More >

Business Owners - Here's How to Save 10-Plus Hours Every Month

Time is essential to any business owner, no matter how big or small your business is. Here are some tips and tricks to teach you how to save time so that you can dedicate your energy and extra time to those things that really count.

Read More >

Beginner's Guide to Email Marketing

In today’s world, email marketing campaigns has never been more important than they are now. But yet many entrepreneurs don’t know how to do it right. This article will guide you on the basics so that you can build a fantastic email marketing campaign and reap the benefits.

Read More >

DIY Website Builders vs Custom Websites - Which is Right for Your Business?

There are two main methods to get a website up and running: a DIY website builder tool or a custom website built by a designer or developer. Here are the pros and cons of each.

Read More >

4 Smartest Marketing Automation Tactics

Automation is deemed a revolutionary marketing technique and those companies that do not take advantage will lose out. But even those who have adopted some marketing automation tools may not have extended their business’s automation practices far enough. There is a lot more to marketing automation than triggered emails. This technological advancement allows for a plethora of possibilities that can increase profits at the click of a few buttons. Here is how to make marketing automation work for you.

Read More >

3 Tips to Successfully Scale Your Business

Every major company in the world, whether it is Apple or Virgin, was a start up once. Even companies that are now worth billions once started with a vision, an idea and only a handful of people. Bill Gates started his business working out of his garage. How did these small businesses turn into profitable multinational blue chips? Obviously hard work, expertise, dedicated staff and timing played a huge role but so did the ability to scale and grow. All companies no mattertheir size need to focus onsustainable growth and on how to scale over time. Only by scaling will you be able to perform under an increased workload and improve profit margins. Here are tips and tricks from the best in the business that will teach you how to scale your business.

Read More >

3-Step Checklist to Get Your Business Ready for the Holiday Season

Although you might still be enjoying some rays of sunshine thanks to the last days of the Indian Summer, it does not mean you should ignore the fact that winter is around the corner. No matter what business you own you should start preparing now for winter holiday season so that you can capitalize on increased consumer spending.Here are three steps to get your business ready for the holiday sales season.

Read More >

3 Ways Shrewd Businesses Use Mobile

Businesses today are fortunate to be operating in a golden age of technology. Devices such as mobile phones make it easier than ever to reach customers across the globe. Technologies, new apps and new media outlets, such as social media, mean that marketing strategies can be more effective than ever. In order to stay competitive, it is vital that small business owners keep up with mobile trends. Traditional, tried-and-tested marketing methods just don’t cut it anymore. Here’s how to gain a competitive edge with mobile devices.

Read More >