Referral Groups are networks of people that have built bonds based on trust, commitment and referral. The ideal referral group contains a wide range of committed members who regularly meet to forge trusting, professional business relationships, as well as to pass on quality business leads and referrals. Referral groups owe their success to the power of a unified team of people affiliated through trust and common goals. Sociologists use the term social capital to describe the collective benefit to a group of people when they cooperate through social networks. They explain that social networks generate value that is based on group bonds. The referral group is the ideal way to generate social and financial capital for your business.
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