What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.
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