Marketing used to be straightforward. Only a handful of newspapers and magazines used to exist for each marketing niche. There were a limited number of TV channels, radio stations and billboards across the nation. That meant that planning marketing was fairly simple. All you needed was a compelling marketing message. Today, everything has changed. With the advent of the digital age, marketing is far less easy. There are billions of web sites and millions of apps. In the past all you needed to do was discern consumer needs and then push products based on utility. For startups today, marketing strategy is all about creating engaging integrated materials that ensure an immersive and inclusive experience. This article will help you plan a marketing strategy that meshes the best of technology with the tried and tested axioms of advertising.Read More >
Nowadays, having a multi-language website is key for any startup that wants to promote its products and services beyond local markets. After all, English may be a popular language, but there are well over 6,900 other languages! Chinese is the most widely spoken language of these. Although embedding the Google translate widget in your website is an easy free solution, the tool only provides basic translation and often makes mistakes. This can make your startup look unprofessional. Furthermore, translating articles is only one part of the process. Creating content in several languages adds additional complex layers when it comes to web design. Here is the best way to go about building a multi-language website.Read More >
Whether you are a startup or small business, the process of attempting to increase your market share is vital. At all stages of your company's evolution you must keep trying to win new customers, especially in startup mode. Even as you read these words, your competitors are making efforts to win your customers over. In today's economy, to increase your marketing share you need to put in consistent efforts. This article will guide you in just how to do that.Read More >
Technology has allowed small businesses everywhere to automate numerous chores. Doing tasks manually, the old-fashioned way, may be a time-honoured way at your small business but it may also be a waste of time! By adopting the various automated tools recommended in this article you will have more time to focus on the things that matter.Read More >
Employees are your most crucial asset;if your competition is trying to poach your staff, that means you’re hiring successfully.Read More >
An old adage states that 'the pen is mightier than the sword'. The idea is that what you write can have a tremendous impact on people. This is especially true today, as due to the addition of email to business letters and faxes, companies correspond with clients more than ever before. Correspondence reflects upon the competency of the company therefore whatever it is you are writing, you should always make it professional and polished.Read More >
Christmas can be a very busy time for small business owners. Sometimes work and social priorities can pile up and take you on a roller-coaster ride that never seems to slow down, eventually draining you of every jot of energy. But it need not be irremediably hectic if you navigate this busy time with a clear strategy that will allow you to accomplish what you need to and have fun too!Read More >
If you’re reading this it may well be that you are or want to become a freelancer. Either you know what you want to freelance in or, as an entrepreneur, you have started already. At first sight freelancing full timemay seem like the dream job you always wanted. No more dealing with a boss, you will be your own boss. No more conforming to a strict 9-5, as a freelancing entrepreneur you can work your own hours. No more depending on others, you will now be responsible for your own success. But to be a successful freelancer it takes a lot more than knowing what you want to do. Here are some indispensable tips.Read More >
What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.Read More >
As a small business owner it may be advantageous to use advertising that appeals to feelings over branding that presents facts. You don't need a lot of capital to easily devise content that will have an emotional sway on your audience, andhave concluded that emotional advertising is the most effective form of publicity.
Here are some common mistakes to avoid so you can create a narrative that connects with your audience.Read More >
Sometimes when seeking to grow your business it can be a good idea to partner with an existing company. When should small businesses take this approach and how should they go about doing it?Read More >
Having a tight daily schedule can help entrepreneurs achieve success. Here are the reasons why having a daily routine gives entrepreneurs a competitive edge.Read More >
Looking to win funding or just get your name out there? These competitions for startups in Canada could help put your company on the map.
Thinking about branching out and starting your own consulting business? Here are a few things you should consider before pulling the trigger.Read More >