Self-Branding Tips for Small Business Owners

by Jessica Valdez
6/19/2017 9:22:56 AM

 

Promote Your Own Personal Brand 

The right self-branding can turn a small business into an empire. With the correct self-branding any entrepreneur can boost their business, their reputation, their wealth and much more. By becoming an authority in their field,  a charismatic persona and even a public figure they can build new connections, attract partners and customers and generate even more business. People like Elon Musk and Oprah Winfrey have developed powerful brands that are based on magnetism, personal vision and a captivating personality rather than the image of their business enterprise. As an entrepreneur, you can't just focus on your corporate identity, you need to promote your own personal brand. Here's how to self-brand yourself successfully. 

Mimic and Morph the Masters

Pick a business figure who you consider an authority, leader or visionary and think about what it is you like about them and why they stood out to you. How did they self-brand so effectively? Watch their interviews, read their book (if they have one), learn from their mistakes and victories so that you can copy their tricks and tips Then add your own personal twist to the mix.

Build a Social Media Empire

It’s irrefutable that social media is one of the most vital elements in self-branding. It's not enough to build a well-designed website, send out mailers, set up a Twitter, Facebook, Linkedin or other social media account.  You need to establish a target audience and push out valuable content that puts a face to your name and attracts customers, followers and creates fans and you need to do this with your own unique style. There are millions of internet users. You need to find your way of drawing in your audience with free, useful and timely information and market yourself so that you become a magnet. Make it personal, don't hide who you are behind photos or videos of other people. Put yourself out there.

Become The Expert

People rapidly see through someone who is all talk. You cannot successfully self-brand if you can't talk the talk and walk the walk. Knowledge is power. Study your industry inside and out, so that you know it better than anybody else. This will ensure that people trust your expertise, consider you to always be the best-informed person in the business, who is aware of the latest and the greatest, as well as the most accurate data on any subject at any one time. This means staying up to date on latest developments, following all the breaking news and being aware of every step your competitors take. To successfully self-brand you must position yourself as the ultimate expert.

Attract Attention 

Attract press attention by playing an important part at major public events, contribute to well-known charitable occasions or speak at important seminars, or any other large gatherings that are recognised and get media attention. Arrange to be a guest speaker on a TV show, podcast or YouTube channel that has millions of followers. Write for an acclaimed news column,  a renowned magazine or blog. Target events, publications, sectors and domains that cater to the audience you want to catch the attention of, this will ensure your self-branding efforts reach the people you want to have as clients. 

Intelligent Office has the business tools you need to achieve more. Whether you need a professional virtual assistant, fully-equipped workspace or a virtual office address, we have innovative business solutions for your unique requirements. Contact our office to learn more about our comprehensive list of services.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >