Canada’s Plasticity Labs - Working to Study and Improve Happiness at Work

Canada’s own startup, Plasticity Labs, believes so and they are on a mission “to improve the experience of life and work for millions of individuals and the organizations where they work.”

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4 Tips for Success as a Full Time Freelancer

If you’re reading this it may well be that you are or want to become a freelancer. Either you know what you want to freelance in or, as an entrepreneur, you have started already. At first sight freelancing full timemay seem like the dream job you always wanted. No more dealing with a boss, you will be your own boss. No more conforming to a strict 9-5, as a freelancing entrepreneur you can work your own hours. No more depending on others, you will now be responsible for your own success. But to be a successful freelancer it takes a lot more than knowing what you want to do. Here are some indispensable tips.

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Check Up on Business Goals Before the Holidays

While some small business owners might not start thinking about goals until the end of the year, the most prescient professionals are thinking about this now, so that they will not overload themselves, and their staff, by trying to do everything at the last minute.

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How to Create Compelling Calls to Action on your Blog

What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.

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What is a Benefit Corporation?

There are many preconceptions about businesses. One of these is that firms should only exist to make profits, as this is the best model for businesses. Notwithstanding, if you take a closer look at profit mandates these are not always positive; those in leadership roles may feel that operating a company with solely profit in mind entails much less choice over decisions and is not always the best for a sustainable future in line with personal goals and ethical considerations. This is where benefit companies come in; they offer a solution to this quandary by allowing firms to not only seek profits but also offer potential benefits to our planet.

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7 Tips to Make Sure Your Elevator Pitch Doesn’t Fall Apart

Here are some common mistakes to avoid so you can create a narrative that connects with your audience.

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5 Little Known Google Analytics Tricks For Small Business Owners

Goals are an easy-to-use feature which are too often ignored. Most website owners focus on traffic, but translating that traffic into conversions should be your most important goal. Google offers many templates so that you can track goals. Go to Admin > Goals > New Goal to set up your first goal. Once this is done, you will not immediately have visible results, but over time you will be able to monitor your progress with graphs and other tools.

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Identifying Key Revenue Drivers to Improve Your Sales Strategy

Start by identifying your key revenue drivers.These are the areas and channels that are the best at attracting and converting potential sales leads. Here's how to find them.

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5 Problems That Can Occur When You Have Insufficient Business Capital

Insufficient capitalmay cause you to cut costs in areas where you should be devoting more funds. Here are the ways not having enough capital will hurt startups and what you can do to raise more money.

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Should a Business Alliance be Part of Your Growth Strategy?

Sometimes when seeking to grow your business it can be a good idea to partner with an existing company. When should small businesses take this approach and how should they go about doing it?

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5 Reasons Email Marketing Still Matters For Small Business

Many other forms of digital marketing have yielded great results for small business, but email marketing is still a big winner. Here are the top reasons you should still utilize email marketing your customer acquisition strategy.

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Why Corporate Philanthropy is Good for Small Business

Giving back to you community helps build bonds with local communities. While small businesses may not always have the funds to give big, here's why they should find ways to give back.

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How to Set Up a Pension Plan For Your Employees

Pension plans are a great benefit that can help your company attract top talent. So how do you go about setting one up?

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Startup Competitions in Canada Your Business Should Attend

Looking to win funding or just get your name out there? These competitions for startups in Canada could help put your company on the map.

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The 4 Best Accounting Software Packages For Small Business

Try These Accounting Software Packages for Small Business

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4 Business Tasks You Should Be Automating

Life is busy when you work for a startup, so why waste time on small items than can easily be automated. Here are the top items which startup companies should be automating.

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Is Outdated Technology Hurting Your Sales Management?

For most modern companies, technology is a crucial part of your sales team. If you're using an outdated sales platform, your business could be struggling.

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