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5 Reasons Email Marketing Still Matters For Small Business

By Townes Haas   |    August 24, 2016   |    11:30 AM

Many other forms of digital marketing have yielded great results for small business, but email marketing is still a big winner. Here are the top reasons you should still utilize email marketing your customer acquisition strategy.

1. It's cheap and efficient:

Although SMS marketing was popular for a while, for small business owners, using email is a the best almost free, easiest and most effective way of reaching customers. It works not only to reach computer users but for all mobile devices, whether tablets or android phones. Emails are free for you and your consumer, unlike SMS which could entail charges for your client. Plus you can reach millions of users, according to ExactTarget research, 91 percent of consumers reported checking their email at least once a day. This confirms that email is the most consistently used internet marketing channel available.

2. You can send a detailed clear message:

Other modes of marketing like tweets or social media posts are great but sometimes limited space means a limited message. Although social media platforms are effective, tweets give you little space to work with, whereas with emails you can provide more text, more details and multiple images, allowing for better marketing pieces plus you can reach customers directly rather than hoping they land on your page.

3. You can tap into mobile users:

Using email marketing is a very flexible way for small business owners to get in touch with mobile, smartphone and android users without having to invest in a lot of fancy new technology and software. Forrester Research's study concluded that 42 percent of retailers' email messages were opened by consumers on their smartphones and 17 percent were opened on tablets. This means that nearly three out of every five email marketing messages doubles as a mobile marketing message. This entails that without having to expend any additional capital you can with facility attain a wide audience of consumers not only on their PCs, but also on tablets and smartphones.

4. It's easy to personalize:

Email marketing is adaptable for each client and therefore personal. Clients like to feel that their customer loyalty is rewarded and a personal touch can make all the difference. If your small business has a good email database and you possess or hire someone who has a strong skill set you can design customized emails. These can include the name of the client, a unique welcome message aligned with their previous customer history, you can send out promos as a special gift for them on their birthday, add shopping cart reminders and even more.

5. Email coupons drive sales:

E-coupons translate into profits. Consumer are always looking for a deal and various studies have proven that shoppers seek online resources to get discounts and are more likely to spend money if they think they will get a good deal. reported concluded that 64 percent of US Internet users have printed a coupon from an email. You can turn this appetite for a discount into increased revenue for your small business.