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4 Key Components of a Marketing Plan

4 Key Components of a Marketing Plan

Marketing used to be straightforward. Only a handful of newspapers and magazines used to exist for each marketing niche. There were a limited number of TV channels, radio stations and billboards across the nation. That meant that planning marketing was fairly simple. All you needed was a compelling marketing message. Today, everything has changed. With the advent of the digital age, marketing is far less easy. There are billions of web sites and millions of apps. In the past all you needed to do was discern consumer needs and then push products based on utility. For startups today, marketing strategy is all about creating engaging integrated materials that ensure an immersive and inclusive experience. This article will help you plan a marketing strategy that meshes the best of technology with the tried and tested axioms of advertising.

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4 Cloud Storage Solutions to Protect against Disaster

4 Cloud Storage Solutions to Protect against Disaster

The cloud has revolutionized the workplace, allowing physical barriers such as distance to be overcome. The cloud allows remote workers and their teams to connect, communicate and collaborate constantly, forming a virtual office. However for all the advantages of this, there are can be some serious hazards if you are not careful about your cloud storage. Whether it’s a fire, a flood or breach of security, disaster can hit at any time, and your data will be the first and worst victim. Therefore it is in your best interest to ensure you design a backup plan for your cloud storage that protects your data against disaster. Here are the best cloud storage solutions for a virtual office.

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Big Time Branding - How Small Businesses Can Brand Themselves Like the Big Guys

Big Time Branding - How Small Businesses Can Brand Themselves Like the Big Guys

It doesn’t matter how good your small business is if people can’t remember it. Your brand identity represents your small business, denoting your offering as well as your vision to potential customers. It comprises a key differentiator in competitive markets. As a small business, you might think that due to the disparity between your marketing budget and a much larger enterprise’s that the cards are stacked against you, but there are many ways that you can successively compete against big businesses by copying their most triumphant branding tactics.

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Building a Multi-language Website

Building a Multi-language Website

Nowadays, having a multi-language website is key for any startup that wants to promote its products and services beyond local markets. After all, English may be a popular language, but there are well over 6,900 other languages! Chinese is the most widely spoken language of these. Although embedding the Google translate widget in your website is an easy free solution, the tool only provides basic translation and often makes mistakes. This can make your startup look unprofessional. Furthermore, translating articles is only one part of the process. Creating content in several languages adds additional complex layers when it comes to web design. Here is the best way to go about building a multi-language website.

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How to Use your Marketing Strategy to Increase your Market Share

How to Use your Marketing Strategy to Increase your Market Share

Whether you are a startup or small business, the process of attempting to increase your market share is vital. At all stages of your company's evolution you must keep trying to win new customers, especially in startup mode. Even as you read these words, your competitors are making efforts to win your customers over. In today's economy, to increase your marketing share you need to put in consistent efforts. This article will guide you in just how to do that.

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4 Small-Business Tasks You Can (and Should!) Automate

4 Small-Business Tasks You Can (and Should!) Automate

Technology has allowed small businesses everywhere to automate numerous chores. Doing tasks manually, the old-fashioned way, may be a time-honoured way at your small business but it may also be a waste of time! By adopting the various automated tools recommended in this article you will have more time to focus on the things that matter.

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5 Ways to Avoid Losing your Employees to Competition

5 Ways to Avoid Losing your Employees to Competition

Employees are your most crucial asset;if your competition is trying to poach your staff, that means you’re hiring successfully.

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5 Habits that Hurt your Business’s Credit Rating

5 Habits that Hurt your Business’s Credit Rating

A business’s credit rating is essential to the credit review process and a good score demonstrates financial responsibility.

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Happy Holidays! Tips for Small Businesses to Navigate Time-off, Parties and Gifts

Happy Holidays! Tips for Small Businesses to Navigate Time-off, Parties and Gifts

Christmas can be a very busy time for small business owners. Sometimes work and social priorities can pile up and take you on a roller-coaster ride that never seems to slow down, eventually draining you of every jot of energy. But it need not be irremediably hectic if you navigate this busy time with a clear strategy that will allow you to accomplish what you need to and have fun too!

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Canada’s Plasticity Labs - Working to Study and Improve Happiness at Work

Canada’s Plasticity Labs - Working to Study and Improve Happiness at Work

Canada’s own startup, Plasticity Labs, believes so and they are on a mission “to improve the experience of life and work for millions of individuals and the organizations where they work.”

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4 Tips for Success as a Full Time Freelancer

4 Tips for Success as a Full Time Freelancer

If you’re reading this it may well be that you are or want to become a freelancer. Either you know what you want to freelance in or, as an entrepreneur, you have started already. At first sight freelancing full timemay seem like the dream job you always wanted. No more dealing with a boss, you will be your own boss. No more conforming to a strict 9-5, as a freelancing entrepreneur you can work your own hours. No more depending on others, you will now be responsible for your own success. But to be a successful freelancer it takes a lot more than knowing what you want to do. Here are some indispensable tips.

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