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4 Small-Business Tasks You Can (and Should!) Automate

Technology has allowed small businesses everywhere to automate numerous chores. Doing tasks manually, the old-fashioned way, may be a time-honoured way at your small business but it may also be a waste of time! By adopting the various automated tools recommended in this article you will have more time to focus on the things that matter.

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5 Ways to Avoid Losing your Employees to Competition

Employees are your most crucial asset;if your competition is trying to poach your staff, that means you’re hiring successfully.

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5 Habits that Hurt your Business’s Credit Rating

A business’s credit rating is essential to the credit review process and a good score demonstrates financial responsibility.

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Happy Holidays! Tips for Small Businesses to Navigate Time-off, Parties and Gifts

Christmas can be a very busy time for small business owners. Sometimes work and social priorities can pile up and take you on a roller-coaster ride that never seems to slow down, eventually draining you of every jot of energy. But it need not be irremediably hectic if you navigate this busy time with a clear strategy that will allow you to accomplish what you need to and have fun too!

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Canada’s Plasticity Labs - Working to Study and Improve Happiness at Work

Canada’s own startup, Plasticity Labs, believes so and they are on a mission “to improve the experience of life and work for millions of individuals and the organizations where they work.”

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4 Tips for Success as a Full Time Freelancer

If you’re reading this it may well be that you are or want to become a freelancer. Either you know what you want to freelance in or, as an entrepreneur, you have started already. At first sight freelancing full timemay seem like the dream job you always wanted. No more dealing with a boss, you will be your own boss. No more conforming to a strict 9-5, as a freelancing entrepreneur you can work your own hours. No more depending on others, you will now be responsible for your own success. But to be a successful freelancer it takes a lot more than knowing what you want to do. Here are some indispensable tips.

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Check Up on Business Goals Before the Holidays

While some small business owners might not start thinking about goals until the end of the year, the most prescient professionals are thinking about this now, so that they will not overload themselves, and their staff, by trying to do everything at the last minute.

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How to Create Compelling Calls to Action on your Blog

What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.

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Emotional Advertising - Focus on Feelings

As a small business owner it may be advantageous to use advertising that appeals to feelings over branding that presents facts. You don't need a lot of capital to easily devise content that will have an emotional sway on your audience, and studieshave concluded that emotional advertising is the most effective form of publicity.

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Canada Drives and its “Digital First” Approach to Branding

This year the fintech companyCanada Drives became the fastest growing firm in Canada, according to the Profit 500 rankings of entrepreneurial achievement.

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