Reach New Customers by Expanding Your Canadian Small Business
For many small business owners and entrepreneurs, expanding into new provinces and cities is a major business goal. However, expansions typically come with hefty costs, especially if you need to secure office space and/or hire more employees.
Luckily, there’s a solution: Virtual office spaces.
These spaces are affordable. They also offer flexible arrangements based on the things your business needs most. To learn about the benefits of using virtual offices for your Canadian small business’s expansion, continue reading
Establish a local footprint
Virtual offices give you easy access to a prestigious and professional business address, even if your main operations are elsewhere. If you’ve always wanted to break into the Toronto market, for example, a virtual office is the easiest way to make it happen.
You don’t even have to physically work from that location, either (unless you want to, of course). You can simply receive mail at the new address if that’s the best decision for your business. Since virtual offices are located in well-known business districts, you can show off your new address on the website, your business cards and in other materials.
Target a new market and build your network in a new city
If you want to acquire customers in a new province or city, it’s never a bad idea to spend more time near your potential client base. When you have a business address in a specific city, it lends local credibility to your brand.
Additionally, renting a virtual office space is a great way to get involved in a new community. As one example, you could host potential clients in a fully equipped meeting room.
Plus, if you opt to work from the space when you’re in town, you’ll have plenty of opportunities to network with other business owners and professionals in the area.
Is it a good time to expand my business?
In a perfect world, you’d have a Magic 8 Ball that could predict the perfect time to expand your business. Since we don’t live in that world, here are some tips you can use to decide whether the market will support expansion of your company. To summarize:
- Do your homework and make an informed decision.
- Be on the lookout for specific expansion “triggers,” like things falling through the cracks (which indicates a need for more resources) and an inability to keep up with your competition.
Fortunately, joining a virtual office space is an ideal way to test the expansion waters. For starters, you won’t need to commit to long-term leases for new office space, and pricing is affordable. Many spaces, like Intelligent Office (IO), even offer virtual assistant support services.
These services are perfect for filling in gaps in your team, and you don’t have to worry about any of the hassles or expenses that typically come with adding more members to your team.
To learn more, click the large yellow ‘Get a Quote’ button in the upper right hand corner of your screen (or on the bottom of your screen if you’re using a mobile device).
