Social Media Usage in Canada

by Townes Haas
8/10/2015 9:49:50 AM

Social media is increasingly popular with people of all ages and backgrounds in Canada. A couple of decades ago, social media did not even exist but today everyone from the Prime Minister to the Pope recognizes the power of social media. Businesses have likewise become savvy to the fact that social media is an exceptional tool, capable of developing new business and promoting the services and products offered. Small businesses are rapidly expanding their online presence, in particular on social media sites, as the latter provide an excellent method of attracting new clients. Social media sites such as Facebook, Twitter, Pinterest, Instagram, Linkedin, Youtube, Talkbiznow, Google+ and more, allow small businesses to have instant access to thousands of users to promote their message, gain brand recognition and seek new business opportunities as well as partnerships. This article will give you an overview of all you need to know to successfully use social media to boost your small business.

The use of social media is on the rise in Canada. Research indicates that the top social media networks used in Canada are Facebook, Linkedin, Twitter and Instagram. Facebook is still the most widely used social media site in Canada. Marketing executives are keenly aware of the possibilities that social media sites such as Facebook offer to captivate new audiences, connect with potential clients and generate new business. To truly gain access to the power of social media, many small Canadian companies have learnt that they need to use social media to tap into and listen to their audience, promote a relevant message and enable others to share it.

How do small businesses in Canada use social media to interact with potential customers?
One of the best ways that small businesses use to reach out to their customers and engage with them via social media is to provide them an exclusive offer which features a clear call to action. Small businesses often announce sales and discounts using social media to publicize offers rapidly to millions of Canadians. Small businesses in Canada may offer sales deals which are specific for each social media network, and small businesses may only offer the deals to fans, followers or people who 'liked' their page.

There are many ways of announcing sales. Some small businesses may invite followers to use a password to get access to a discount. This can provide interesting marketing feedback as you can take note of who pays attention to your sales announcements. Announcing such discounts on social media is very productive as often your followers might re-tweet your discount for you or share it with the friends they think might be interested on Facebook. You can furthermore provide potential clients with incentives to promote your company on social media by offering sales incentives; for example on Twitter you could tweet “the next 20 people who retweet this will receive 15% off their next purchase.” Whilst on Facebook you could use an app to offer a great deal. You might want to post an offer that says something like: “the first 30 people who share this post on Facebook get $50 off a $100 purchase,” and so on. Using methods like these will allow you to promote your business without even having to lift a finger!

You can also use location-based social media apps to draw in followers in your area. For example, if someone uses FourSquare to check in to a cafe on your block, you can quickly send them a voucher for your products or services. Even if the person doesn’t take advantage of the offer, it will still alert them to your company's presence and they might check out your business another time.

You can also use social media to ask questions to your potential customers; this is an excellent way of interacting with your audience and finding out more about their likes and dislikes. Their comments could even inspire you to launch a new product or develop a new idea. This could also allow you to enter into meaningful conversations with consumers who may well appreciate a personal touch.

Another very important way of interacting on social media with your clients is paying attention to what they tweet about your company. Surveys can be useful, but most of all it is vital to treat your customers as individuals, not just anonymous transactions. If a customer posts about their great experience with your company, thank them. Currently 58% of consumers who tweet about a bad customer experience never receive a reply from the company they have an issue with. Failing to take note of what is being said about your small business can cost you revenue in the short term and damage your brand name in the long term. Customers have more choices than ever before and are better informed too, so it is important to nurture your relationship with them and keep them engaged via social media channels.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >