A/B testing, also known as split testing
, is the best method of improving your online promotional and marketing strategies for your small business. It consists of comparing various versions of a marketing webpage, app or paid search, display or remarketing ad to determine which one is more successful. A/B testing can make a vast difference in how effective your marketing efforts prove to be, hence saving you time and making you more money in the long run. You need to ensure the branded message you send out to your potential clients fits not only your small business's image but will also draw in customers. With A/B testing you can easily hone in on the most effective elements of your marketing piece to ensure your efforts are not in vain!