Happy Holidays! Tips for Small Businesses to Navigate Time-off, Parties and Gifts

Christmas can be a very busy time for small business owners. Sometimes work and social priorities can pile up and take you on a roller-coaster ride that never seems to slow down, eventually draining you of every jot of energy. But it need not be irremediably hectic if you navigate this busy time with a clear strategy that will allow you to accomplish what you need to and have fun too!

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Check Up on Business Goals Before the Holidays

While some small business owners might not start thinking about goals until the end of the year, the most prescient professionals are thinking about this now, so that they will not overload themselves, and their staff, by trying to do everything at the last minute.

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How to Create Compelling Calls to Action on your Blog

What is a call to action? A call to action is an image or line of text that prompts your audience to take action. Blog posts without a call to action are like a car with only one gear, they work but you're not going to be able to get where you want to go to very fast. It's likely that your small business has spent a lot of time and money researching, writing, editing, formatting, and quality-checking your blog. But all those efforts will go to waste if your small business does not create a compelling call to action. We live today in a world of information-saturation which means that people are easily distracted by the millions of messages on their screens. This is why it is vital you ensure you lure potential clients in with a clear impelling call to action.

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Canada Drives and its “Digital First” Approach to Branding

This year the fintech companyCanada Drives became the fastest growing firm in Canada, according to the Profit 500 rankings of entrepreneurial achievement.

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What is a Benefit Corporation?

There are many preconceptions about businesses. One of these is that firms should only exist to make profits, as this is the best model for businesses. Notwithstanding, if you take a closer look at profit mandates these are not always positive; those in leadership roles may feel that operating a company with solely profit in mind entails much less choice over decisions and is not always the best for a sustainable future in line with personal goals and ethical considerations. This is where benefit companies come in; they offer a solution to this quandary by allowing firms to not only seek profits but also offer potential benefits to our planet.

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7 Tips to Make Sure Your Elevator Pitch Doesn’t Fall Apart

Here are some common mistakes to avoid so you can create a narrative that connects with your audience.

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The Importance of A/B Testing Your Marketing

A/B testing, also known assplit testing, is the best method of improving your online promotional and marketing strategies for your small business. It consists of comparing various versions of a marketing webpage, app or paid search, display or remarketing ad to determine which one is more successful. A/B testing can make a vast difference in how effective your marketing efforts prove to be, hence saving you time and making you more money in the long run. You need to ensure the branded message you send out to your potential clients fits not only your small business's image but will also draw in customers. With A/B testing you can easily hone in on the most effective elements of your marketing piece to ensure your efforts are not in vain!

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Identifying Key Revenue Drivers to Improve Your Sales Strategy

Start by identifying your key revenue drivers.These are the areas and channels that are the best at attracting and converting potential sales leads. Here's how to find them.

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5 Problems That Can Occur When You Have Insufficient Business Capital

Insufficient capitalmay cause you to cut costs in areas where you should be devoting more funds. Here are the ways not having enough capital will hurt startups and what you can do to raise more money.

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Should a Business Alliance be Part of Your Growth Strategy?

Sometimes when seeking to grow your business it can be a good idea to partner with an existing company. When should small businesses take this approach and how should they go about doing it?

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Transitioning Business Ownership

Selling your business or retiring? Here's how to transition ownership so the business stays in a good position going forward.

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Keys To Choosing The Right Location For Your Small Business

Location is a big deal for any business. How do you choose the right spot for you and your customers?

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Determining How Much You Should Pay Yourself

When starting a new business venture it is important to determine not just your employees’ salaries, but also your own. After all, when you work for someone else, it is pretty easy; you earn the salary they determine for the work you do for them. However as your own boss, you need to earn enough that you can cover your personal bills but also have sufficient funds to input into your business and deal with any emergencies. Deciding how much income you should take versus what you need for the business can be a challenge. Although there are no hard and fast rules, certain guidelines can help. Here's how to figure out how to compensate yourself for your work.

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