As a small business you need to constantly have access to new customers so as to grow. With a physical location it will not be possible to reach out to as many clients as you could by having an online presence. If there is only one way for potential customers to buy your products, you run the risk of losing the large percentage of shoppers who prefer or only have access to your products online
. For many people, distance, traffic or a busy schedule might preclude them from visiting your store. If your small business sets up an ecommerce store, customers can shop from wherever they want, even when your physical store is closed. Setting up an eCommerce store will permit you to expand your customer base across the globe, reaching clients far beyond your physical location, this will correlate in an increase in your profits.