4 Projects Entrepreneurs Should Never Outsource

by Megan Hettwer
10/10/2018 9:34:03 PM

From Brand Vision to Sales, Delegation Isn’t Always the Answer

At Intelligent Office, we’re vocal advocates of delegating and outsourcing. Every entrepreneur has unique skills, and their time is best spent using that expertise to grow the business. That’s why virtual assistants are so helpful. These professionals can handle receptionist duties, provide a boost to customer service, make travel arrangements, manage your calendar, and so much more.

Virtual assistants are versatile, and most blog posts focus on everything they can do to make your life easier. But, there are also some projects and tasks that entrepreneurs and small business owners should never outsource, and that’s what we’re going to focus on today.

1. Developing the brand vision

You can outsource things like logo design, website development, and content, but the brand’s guiding vision needs to come from within the company. This vision and the values it supports will serve as a roadmap for future success. It will influence everything you do to drive the business forward, too.

Once you have a brand vision, remember: you need to live the brand (learn more about that here).

2. Anything you can’t explain clearly

While many entrepreneurs struggle to give away any of the priorities on their plate, others go in the opposite direction, delegating anything and everything. It can be a great way to cut costs, but you still need to proceed strategically.

Outsourcing is perfect for anything outside your core expertise, things you simply don’t have time to do, times when you need an extra hand, and more. However, these projects must also be, “specified in detail, and managed with quantified deliverables and checkpoints.”

If you aren’t sure about specific project parameters or how success will be measured, it’s best to save it for another time.

3. Certain parts of the sales process

If your business requires a sales and outreach process to grow, those functions should be handled by employees of the company. High performing salespeople are nearly priceless to a growing company, and nurturing their enthusiasm for your product or service will ensure lasting success.

Because the sales team is communicating with potential customers every single day, they’ll also acquire valuable information that the company can use to increase conversions. When you understand the customer’s journey and pain points, figuring out how to deliver value is straightforward.

4. Management

Virtual assistants, contractors, and other third parties are great at handling their own work. Still, the people responsible for helping you manage the business should always be employees that you hire and train directly. There are many benefits to this approach, and one of them brings us back to the first point: Implementing and managing a brand’s vision is something that’s best done internally.

These people will also be the ideal candidates to manage any virtual assistants that you do use, because they’ll understand the goals, vision, and spirit of the company.



Related

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >