Oro Valley, AZ

1846 E. Innovation Park Dr.
Oro Valley, AZ 85755

3 Tools for Generating Blog Content Ideas

Regularly producing blog posts and posting them on your website, then promoting them using social media has become an integral part of marketing for any successful business these days. If you own a website but don’t blog regularly you need to start, or if you started blogging but ran out of ideas and stopped, then you need to resume writing blog posts. Not being able to think of any good topics to write about is not an excuse. Of course everyone struggles with generating new ideas to write about, but nowadays there aretoolsto ensure you never run out of material for blog posts. Here are 4 amazing tools to help you write your blog posts.

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5 Best Tips for Successful Facebook Contests

A successful Facebook contest is an excellent addition to your marketing strategy. It can bring manifold benefits to your business from increased engagement, new clients and boosting brand image just to name a few. But it takes careful planning and promotion to set up and guarantee that you get the impact you want. Here are some tips and tricks to ensure your Facebook contest has maximum impact.

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Impact of Ad Blockers on Marketing

Online marketing strategies, and the positional use of adverts on the web, have always been a key tool for businesses to promote their products, reach new clients and ultimately increase profits. Many businesses invest significant amounts in their online marketing schemes. However, ad blocking technology is becoming increasingly popular amongst Internet users, posing a major obstacle to online marketers. Advertisers spend significant amounts of money, time and energy to create, promote and implement online advertising, yet many are slow to react to this significant threat. Advertisers need to respond to this challenge, as ad blocking interferes with your marketing strategy by preventing ads from appearing, likely resulting in financial losses. This article will explore what measures advertisers have taken to mitigate the impact of ad blocking.

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Beginner's Guide to Email Marketing

In today’s world, email marketing campaigns has never been more important than they are now. But yet many entrepreneurs don’t know how to do it right. This article will guide you on the basics so that you can build a fantastic email marketing campaign and reap the benefits.

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DIY Website Builders vs Custom Websites - Which is Right for Your Business?

There are two main methods to get a website up and running: a DIY website builder tool or a custom website built by a designer or developer. Here are the pros and cons of each.

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4 Smartest Marketing Automation Tactics

Automation is deemed a revolutionary marketing technique and those companies that do not take advantage will lose out. But even those who have adopted some marketing automation tools may not have extended their business’s automation practices far enough. There is a lot more to marketing automation than triggered emails. This technological advancement allows for a plethora of possibilities that can increase profits at the click of a few buttons. Here is how to make marketing automation work for you.

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3-Step Checklist to Get Your Business Ready for the Holiday Season

Although you might still be enjoying some rays of sunshine thanks to the last days of the Indian Summer, it does not mean you should ignore the fact that winter is around the corner. No matter what business you own you should start preparing now for winter holiday season so that you can capitalize on increased consumer spending.Here are three steps to get your business ready for the holiday sales season.

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3 Ways Shrewd Businesses Use Mobile

Businesses today are fortunate to be operating in a golden age of technology. Devices such as mobile phones make it easier than ever to reach customers across the globe. Technologies, new apps and new media outlets, such as social media, mean that marketing strategies can be more effective than ever. In order to stay competitive, it is vital that small business owners keep up with mobile trends. Traditional, tried-and-tested marketing methods just don’t cut it anymore. Here’s how to gain a competitive edge with mobile devices.

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Public Relations: 4 Ways to Score Free PR

It's possible to deploy a quality PR campaign without breaking the bank! Here are 4 low-cost ways to raise your public relations profile.

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Demystifying Search Engine Optimization (SEO)

SEO is a marketing tool that focuses on ensuring the visibility of your website by increasing non-paid search engine results. Using SEO improves rankings, drives traffic, and increases awareness of your website in search engines. There are many methods of improving your website’s ranking using SEO. These include carefully choosing the words you use in content orlinking pagesto your website. Additionally, mindfully structuring your website in a way that search engines can understand may also increase SEO. This guide will teach you techniques to improve your website’s ranking.

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3 Killer Content Tips

Creating great content does not need to be hard. If you understand the magic formula then it’s easy. If you buy every book on the subject, read every web article, attend every seminar and ask every expert you will find that you come up with 3 rock solid elements that should be your cornerstones anytime you work on content. In this article we’ll let you in on the secret to killer content.

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Self-Branding Tips for Small Business Owners

The right self-branding can turn a small business into an empire. With the correct self-branding any entrepreneur can boost their business, their reputation, their wealth and much more. By becoming an authority in their field, a charismatic persona and even a public figure they can build new connections, attract partners and customers and generate even more business. People like Elon Musk and Oprah Winfrey have developed powerful brands that are based on magnetism, personal vision and a captivating personality rather than the image of their business enterprise. As an entrepreneur, you can't just focus on your corporate identity, you need to promote your own personal brand. Here's how to self-brand yourself successfully.

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3 Trends that are Shaping and Transforming Customer Service

No business, no matter how big or small, should slacken the pace when it comes to customer service. Every year reports on the importance of customer service continue to confirm how vital it is to the success of each and every company. Not prioritizing customer service comes at a high price. For example, a study fromNewVoiceMediademonstrated that firms with poor customer service may lose $62 billion or more, due to bad customer experiences. If a company wants to be competitive and stay ahead of the curve it must constantly improve customer service. This article will detail the top trends to follow to keep customers happy.

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What is the Internet of Things

Information technology is radically revolutionizing products and businesses. Previously machines were composed of disparate, unrelated mechanical as well as electrical bits and pieces. Today our machines have become intelligent, complex systems that can join together and combine their hardware, sensors, data and a whole plethora of other tools, to form a connected network that ensures optimal customer experience and maximum productivity. As a startup or small business, taking advantage of smart, connected products can give you the edge on the competition.

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How to Create a Company Blog People Will Love

In today's world where using the internet has become part of our everyday existence, blogging has never been more important. Especially for small businesses, it is vital marketing tool to attract new customers and keep existing customers interested. A company blog epitomizes who you are as a brand and speaks volumes about your knowledge, expertise and outlook. If you create an engaging blog you can increase traffic to your website, boost your small business's reputation and even position your small business as an industry leader. But in a virtual world saturated with information creating a blog that stands out from the crowd is not always easy. This article explores how your small business can build a blog to attract your chosen audience.

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4 Key Components of a Marketing Plan

Marketing used to be straightforward. Only a handful of newspapers and magazines used to exist for each marketing niche. There were a limited number of TV channels, radio stations and billboards across the nation. That meant that planning marketing was fairly simple. All you needed was a compelling marketing message. Today, everything has changed. With the advent of the digital age, marketing is far less easy. There are billions of web sites and millions of apps. In the past all you needed to do was discern consumer needs and then push products based on utility. For startups today, marketing strategy is all about creating engaging integrated materials that ensure an immersive and inclusive experience. This article will help you plan a marketing strategy that meshes the best of technology with the tried and tested axioms of advertising.

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